Impact design for the music industry
The question isn’t whether you have influence. It’s what you do with it.
About Imprint Rodeo
The meaning behind Imprint Rodeo
The mark you leave on people and planet
Every day, consciously or not, you shape the imprint you leave behind. Through choices made visibly, and behind the scenes – this becomes your legacy. Our work starts by uncovering what you truly value, so it shows up in everything you touch and everyone you reach.
No two journeys are ever the same
Just like a bull rider’s eight seconds, every impact journey looks different. From the values at your core to the places you can make them felt, the ride is yours. We don’t do off-the-shelf strategy, we get in the arena with you and figure it out together.
- For Artists
- For Labels
- For Agents
- For Management
- For Venues
- For Brands
Impact is woven through everything
Meeting you at the intersection of industry and impact
The music industry is leaving impact on the table
Success is measured on chart metrics and tour sales, leaving social and environmental impact – whether positive or negative – unaccounted for.
Artists have a platform – inspiring billions through daily engagement – and generational reach.
Across the industry, purpose, influence and sustainability are overlooked.
Where we sit in an artist’s world
We help artists and the industry ecosystem turn values and purpose into action across everything they touch: from merch to touring and events, partnerships, philanthropy and the fan community.
Think of us as another seat at the artist’s table.
Day-to-day manager
Tour manager
Lawyer
Business manager
Publicist
Label
Booking agent
Production teams
Publisher
Venues
Brand partners
Merch partner
Promoter
You can position your influence for good
What we do
Enabling impact that is authentically you, in everything you touch and everyone you reach.
You
- Artist & Brand Values Discovery
Your Business
- Partnerships & Sponsorship Alignment
- Merchandise & Physical Production
- Product Launches & Collaborations
- Lower Impact Touring & Events
- Supplier Engagement
- Corporate Sustainability Initiatives
Your Community
- Philanthropy & Donation Strategy
- Storytelling & Claim Verification
- Fan Engagement
Short-term & long-term strategy · Project implementation, guidance & oversight · Roadmaps & goal setting · Singular point of contact & ad hoc support · Partner network curation · Workshops & team training · External board & committee representation
Juliet Russell
[Founder, Imprint Rodeo]After a decade designing and executing sustainability strategy across industries, including as Global Director of Sustainability at Versace and Stella McCartney, Juliet founded Imprint Rodeo in 2025.
Through her personal network and love of music, Juliet noticed a gap in the industry where she could bring her expertise – to support artists and their teams on what is often overlooked: what they stand for, and how that shows up in what they make, how they tour and who they collaborate with.
Imprint Rodeo partners with the music industry at every level to design, engage and inspire action, tailored to each individual, company or association.
Create
your vision for
lasting impact
Start
your movement
Empower
your lasting purpose
Shape
a more resilient future
Leave
a legacy
ready to design your imprint?
hello@imprint.rodeo